Harvard Business Review, A Better Way to Map Brand Strategy

 

 

With Matthew Guemple, Art direction Robert Festino, Photo Plamen Petkov

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The costumes of Rudolf Nureyev for Chance magazine at Centre National du Costume de Scène, Opéra de Paris

Last Fall Fitz Patton and I ventured on a trip to a town, right in the middle of France named Moulins,

to photograph the then current show of the costumes and sets of Rudolf Nureyev at Centre National du Costume de Scène, part of Opéra de Paris.

What was new in this exhibit was that the forms were made based on the real body of Nureyev. We arrived and heavily

jet lagged worked relentlessly all day until 5, when the museum staff would get off work and our activities centered onto

the wonders of French cuisine and wine. We stayed at the cheapest hotel and ate at the best restaurant. We spent three wonderful days there,

here is the story that came out of it, I hope you enjoy it. And it happened with the indispensable help of Camille Assaf  and the

museum’s incredible Directrice Delphine Pinasa. Thank you!

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After the Turkey shoot…

After the shoot, on set With Michelle Gatton, Kim Gougenheim and Jessica Weit , Every Day with Rachael Ray

 

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Do You Need Wealth For Health? ,Women’s Health Magazine, January 2014

Photo Editor Brona Hatchette, Prop Stylist Lisa Edsalv, Model Adele Uddo, Photo Plamen Petkov

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